Tablio

Creating a professional platform for non-visual designers to showcase their work

Summary

The in-house team of City of Wind Design (CWD) ideated on potential solutions around problems facing the UX design community from the latest 2020 state of UX Report (link). How might we create the most authentic design community of UX researchers looking for lucrative passive incomes globally?

The Challenge

UI designers have all the fun in showcasing their work on popular community platforms and have easy access to passive revenue streams through selling kits and UI artifacts. The rest of the design community struggles to fit into visually centered platforms and sees little value in the communities they foster.

Feedback from our customer segments were eager to hire UX researchers and would purchase existing research artifacts, but were turned off by reviews and ratings systems on popular freelance platforms. Researchers on the other hand, were concerned about the ethics of selling their existing research that was connected to NDA’s.

This tension exposed an opportunity space, but further research and iteration was needed for the proposed model built in the Google Venture’s Design Sprint.

The Solution

Through conducting a competitive analysis on direct and indirect competitors coupled with further user research among designers across UX, CX, and Service design, the ream was able to deliver a platform to showcase their why of their work. The MVP creates a space for global designers to connect and engage while authentically storytelling their work.

Team Members

Nora Villar, Vanessa Guerrero Barragan, Jenny Nguyen, Alejandro Linan, Stephanie Zou, and Auden Robertson

Technologies Used

Javascript, Figma, Notion

Practices Applied

  • Google Ventures Design Sprint

  • Product management

  • User research

  • SME interviews

  • User experience design

  • Design system

  • Content strategy

  • Card sorting

  • Archetype development

  • Usability testing

  • Responsive web design

  • Inclusive Design

  • User Testing

The Results

  • Worked in parallel with design and development teams in Agile methodology

  • Launching MVP site in May 2021 in parallel with social media campaign

  • The platform passed WGAC guidelines by applying inclusive design best practices