Summary

City of Wind Design (CWD) created branding, pitch deck design, and landing page design for Emma Intelligence and the AI technology products that helps retailers and brands connect customers to unique beauty products that fit their needs. How might we create a branding and design strategy that represent the identity of Emma Intelligence while connecting them to their audience?

The Challenge

AI technology is the new kid on the block that everyone wants to know. The technology seems to be everyone we look at these days. Emma Intelligence stands out from the others as a company that uses their Emma Score product to give retailers and brands the ability to connect customers to the products they need. The difficulty in a market full of AI advancements is how to differentiate the brand in a way that it stands out among the others and capture the attention of venture capitalists through pre-seed funding.

The Solution

Competitor analysis was conducted to identify ways for our client’s product to stand out in the market through branding. By participating in client workshops, our design team created design concepts to identify a branding direction. Through client collaboration, we created branding that helped our client stand out in the beauty technology market by establishing them as the modern and evolutionary technology that identifies each customer’s unique beauty. Once a direction was established, the team was able to create the content and layouts for the pitch deck and landing page designs.

Team Members

David Pinedo, Alexandra Grochowski, Chelsea Kennedy, and Auden Robertson

Technologies Used

Figma, Google Slides

Practices Applied

• Product management

• Presentation/ pitch deck design

• Branding strategy

• Logo development

• User experience design

• Information architecture

• Landing page design

• Content strategy

The Results

• Worked in parallel with design team and client in Agile methodology

• Clear visual and content communication of product and project roadmap

• Positive reception from advisors and investors

• Consistent branding among all platforms and documents

• Landing page went live in Oct 2020